Est. 2026 — Independent & Reader-Funded Independent · Reader-funded · No sponsored placements
Napkin Math

The real cost of growing your family

The desk

Money decisions, measured before they are made.

Napkin Math is where new parents find the actual numbers behind the decisions—parental leave cash flow, real first-year baby costs, and the true math of childcare. No sponsored content. No affiliate links dressed as advice. Just verified spending, tested scenarios, and the clarity you need before the next diaper change.

01Sources cited
02Math shown
03Fees named
04Assumptions stated

Mission

Napkin Math exists for readers who would rather see the worksheet than hear the slogan. Personal finance coverage too often stops at a recommendation; we start there and work backwards — into fee schedules, interest mechanics, contract clauses and the arithmetic that decides whether a product actually serves the person buying it. Every piece we publish is built to be checked: figures are sourced, formulas are written out, and the assumptions behind every projection sit on the page next to the conclusion.

We are deliberately slow. A guide on this site may take weeks of rate-tracking, document reading and scenario modelling before a word is drafted. That patience is the product. When a savings rate, a card fee or a fund charge changes, the numbers in our articles change with it, and the revision note says so.

Method

Each desk piece follows the same pipeline. First, a question a household actually asks — which account, which card, which plan. Second, the raw material: published rate sheets, terms documents, regulator registers and historical series. Third, the model: we compute the outcome across at least three reader profiles, because the right answer for a single renter and a family of four is rarely the same. Finally, the review: every table is recomputed by a second editor before publication.

We do not accept placement fees, affiliate bonuses or preview cheques from any provider we cover. Comparisons are ranked by the numbers, and when two products tie we say so instead of inventing a winner.

Coverage

The desk covers the instruments ordinary households touch every month: deposit accounts and cash savings, consumer credit and cards, budgeting method and tooling, index investing basics, insurance excesses and the small print of subscriptions. We favour depth over breadth — a narrow question answered completely beats a wide one answered vaguely.

Alongside the evergreen guides, we maintain running trackers for benchmark rates and typical fee levels, so readers can tell at a glance whether an offer in front of them is generous, average or quietly expensive. Corrections are published, dated and kept visible at the foot of the article they amend.

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Standing note

Nothing on this site is personal financial advice. Figures are illustrative, rates move, and the right decision depends on circumstances only you can see. What we promise is that the numbers we publish are the numbers we found, and the working is always on the page.